My name is Michael McCraine.
I help property owners, developers, and brokers sell homes quickly and for higher prices.
62% of buyers know within moments of entering a house whether they are going to make an offer. It’s that fast.
Selling a home is like dating. First impressions are everything. You want buyers to fall in love with your property. Fictional Homes will dress it to impress, making it stylish and seductive, warm and welcoming. Your buyers won’t know what hit them; they’ll just know they want it.
Surveys show that buyers are basing decisions on how they feel while in a home, rather than size, layout, or even price.
Buyers need an emotional connection. A house needs to feel like a home. Whatever their list of wants and needs, it’s this heartfelt experience that drives buyers to act fast and bid high. Each Fictional Home is designed to help them walk into your space and feel it’s already theirs.
Why Fictional Homes?
Fictional Homes brings the personal touch back to home staging. We carefully consider architecture, neighborhood demographics, and the unique features of your space before choosing the furnishings we install. The result is a house that speaks to buyers perfectly suited to buy it.
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As a developer, I invest in staging to increase the emotional attachment to my homes because this accomplishment ultimately maximizes the sales price, reduces the time on market and even strengthens the seller's position during escrow. The "right staging" should accomplish this goal; Fictional Homes’ staging accomplishes this goal better than any other stager that I’ve worked with. Michael brings to every project an elusive mix of market knowledge, consumer insight, spacial harmony, creative expression through massing, texture and color, attention to detail and ultimately a finely honed “edge”. She has become such a valued part of my team that I invite her to walk my projects early on because she invariably has thoughtful suggestions that add to the richness of the design. Perhaps equally important, Michael leads every Fictional Homes project which eliminates the variability/unpredictability you get with the largest stagers that have a mix of designers that they assign. Fictional Homes theoretically offers the same suite of services as many of the other top stagers, but the end result comes together at another level, every time.
"Michael McCraine is a pleasure to work with during every stage of a project. She has a great understanding of space, light and function. She knows what elements need to go into a space that will work within budget and at the same time transform those spaces into something truly magical. As an architect who works with many professionals in the design field, I find Michael's design abilities to be outstanding in many different circumstances."
-Jennifer D., Architect
"I loved working with Michael. She guided us through the design process, always listening to our needs. She helped us achieve exactly what we wanted and uplifted cramped, dark rooms into beautiful living spaces. Easy to communicate with, patient, and made the experience fun."
Please contact us to learn more about how Fictional Homes can help you sell your home.