My name is Michael McCraine.
I help property owners, developers, and brokers sell homes quickly and for higher prices.
62% of buyers know within moments of entering a house whether they are going to make an offer. It’s that fast.
Selling a home is like dating. First impressions are everything. You want buyers to fall in love with your property. Fictional Homes will dress it to impress, making it stylish and seductive, warm and welcoming. Your buyers won’t know what hit them; they’ll just know they want it.
Surveys show that buyers are basing decisions on how they feel while in a home, rather than size, layout, or even price.
Buyers need an emotional connection. A house needs to feel like a home. Whatever their list of wants and needs, it’s this heartfelt experience that drives buyers to act fast and bid high. Each Fictional Home is designed to help them walk into your space and feel it’s already theirs.
Why Fictional Homes?
Fictional Homes brings the personal touch back to home staging. We carefully consider architecture, neighborhood demographics, and the unique features of your space before choosing the furnishings we install. The result is a house that speaks to buyers perfectly suited to buy it.
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Lady Michael and her team are experts and we love them. Besides having exquisite taste and the inventory to compliment, they are top-top performers. They say what they do and do what they say, always on time and always stunning. Homes staged by Fictional Homes do not look staged, that's the magic. They simply look beautiful.
As a developer, I invest in staging to increase the emotional attachment to my homes because this accomplishment ultimately maximizes the sales price, reduces the time on market and even strengthens the seller's position during escrow. The "right staging" should accomplish this goal; Fictional Homes’ staging accomplishes this goal better than any other stager that I’ve worked with. Michael brings to every project an elusive mix of market knowledge, consumer insight, spacial harmony, creative expression through massing, texture and color, attention to detail and ultimately a finely honed “edge”. She has become such a valued part of my team that I invite her to walk my projects early on because she invariably has thoughtful suggestions that add to the richness of the design. Perhaps equally important, Michael leads every Fictional Homes project which eliminates the variability/unpredictability you get with the largest stagers that have a mix of designers that they assign. Fictional Homes theoretically offers the same suite of services as many of the other top stagers, but the end result comes together at another level, every time.
"Michael McCraine designed the interior of my house and then, a couple of years later, when my daughter was a few years older and needed an older girl's room, she came back and did her room all over again. Both times, I couldn't have been happier with the process and the results. Michael's got a great and original eye -- that much is pretty immediately apparent. But beyond that, she's got great intuition; she realizes, before you do, what it is you like and don't. And when she senses that you don't like something -- even if, like me, you can't quite articulate why -- she'll revise and rework and present you with something that's exactly what you wanted and pictured in your head. That happened time after time, and most of the time, I didn't even have the visual vocabulary to describe what I was picturing. But Michael can tease it out of you and run with what you give her. Beyond all that -- and this matters, too -- she's patient and kind and has an unbelievably dry and fun sense of humor. I couldn't recommend her more highly."
Please contact us to learn more about how Fictional Homes can help you sell your home.