I help property owners, developers, and brokers sell homes quickly and for higher prices.
62% of buyers know within moments of entering a house whether they are going to make an offer. It’s that fast.
Selling a home is like dating. First impressions are everything. You want buyers to fall in love with your property. Fictional Homes will dress it to impress, making it stylish and seductive, warm and welcoming. Your buyers won’t know what hit them; they’ll just know they want it.
Surveys show that buyers are basing decisions on how they feel while in a home, rather than size, layout, or even price.
Buyers need an emotional connection. A house needs to feel like a home. Whatever their list of wants and needs, it’s this heartfelt experience that drives buyers to act fast and bid high. Each Fictional Home is designed to help them walk into your space and feel it’s already theirs.
Why Fictional Homes?
Fictional Homes brings the personal touch back to home staging. We carefully consider architecture, neighborhood demographics, and the unique features of your space before choosing the furnishings we install. The result is a house that speaks to buyers perfectly suited to buy it.
"Michael McCraine designed the interior of my house and then, a couple of years later, when my daughter was a few years older and needed an older girl's room, she came back and did her room all over again. Both times, I couldn't have been happier with the process and the results. Michael's got a great and original eye -- that much is pretty immediately apparent. But beyond that, she's got great intuition; she realizes, before you do, what it is you like and don't. And when she senses that you don't like something -- even if, like me, you can't quite articulate why -- she'll revise and rework and present you with something that's exactly what you wanted and pictured in your head. That happened time after time, and most of the time, I didn't even have the visual vocabulary to describe what I was picturing. But Michael can tease it out of you and run with what you give her. Beyond all that -- and this matters, too -- she's patient and kind and has an unbelievably dry and fun sense of humor. I couldn't recommend her more highly."
-Richard A., Writer, winner of 4 Primetime Emmy Awards
"Ms. Michael helped me, in the course of one long day from assessment through an Ikea trip through final furniture and lighting installation, update, organize functionally, and better design stylistically, my Santa Monica home. I was awed at her great eye, and at her practical knowledge regarding how to improve the style and function of multiple rooms with stellar, classy results on a sorely low budget. She was solicitous of my preferences at every step of the way, but also confidently responded when I asked her what would work, and what would not. Despite my low confidence in the interior design arena when I need to create spaces myself, I absolutely recognize quality when I encounter it. Michael is the real, quality deal-- as the photos on her website reflect. I could not recommend her more highly."
-Elizabeth P., Attorney
"I loved working with Michael. She guided us through the design process, always listening to our needs. She helped us achieve exactly what we wanted and uplifted cramped, dark rooms into beautiful living spaces. Easy to communicate with, patient, and made the experience fun."
-Kim S., Screenwriter
We provide Residential Home Staging, Custom Design + Build, Corporate Staging, and Event Staging services.