My name is Michael McCraine.
I help property owners, developers, and brokers sell homes quickly and for higher prices.
62% of buyers know within moments of entering a house whether they are going to make an offer. It’s that fast.
Selling a home is like dating. First impressions are everything. You want buyers to fall in love with your property. Fictional Homes will dress it to impress, making it stylish and seductive, warm and welcoming. Your buyers won’t know what hit them; they’ll just know they want it.
Surveys show that buyers are basing decisions on how they feel while in a home, rather than size, layout, or even price.
Buyers need an emotional connection. A house needs to feel like a home. Whatever their list of wants and needs, it’s this heartfelt experience that drives buyers to act fast and bid high. Each Fictional Home is designed to help them walk into your space and feel it’s already theirs.
Why Fictional Homes?
Fictional Homes brings the personal touch back to home staging. We carefully consider architecture, neighborhood demographics, and the unique features of your space before choosing the furnishings we install. The result is a house that speaks to buyers perfectly suited to buy it.
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"Ms. Michael helped me, in the course of one long day from assessment through an Ikea trip through final furniture and lighting installation, update, organize functionally, and better design stylistically, my Santa Monica home. I was awed at her great eye, and at her practical knowledge regarding how to improve the style and function of multiple rooms with stellar, classy results on a sorely low budget. She was solicitous of my preferences at every step of the way, but also confidently responded when I asked her what would work, and what would not. Despite my low confidence in the interior design arena when I need to create spaces myself, I absolutely recognize quality when I encounter it. Michael is the real, quality deal-- as the photos on her website reflect. I could not recommend her more highly."
"Michael is fun to work with, honest and listens to what a client needs. I worked with Michael on my first house and she brought me ideas that changed our interior from a plain white, bland space into a lovely, sexy home. Afterwards, the Fortune 500 Company that my husband works with hired her to transform an old historic church in Pasadena into an innovative space for their product design and marketing teams. CEO's, executives, and employees visit the space when they want to escape their high rise offices and entertain clients in a modern and original atmosphere, one that encourages out-of-the box ideas and leadership...or maybe, just to play ping-pong!"
As a developer, I invest in staging to increase the emotional attachment to my homes because this accomplishment ultimately maximizes the sales price, reduces the time on market and even strengthens the seller's position during escrow. The "right staging" should accomplish this goal; Fictional Homes’ staging accomplishes this goal better than any other stager that I’ve worked with. Michael brings to every project an elusive mix of market knowledge, consumer insight, spacial harmony, creative expression through massing, texture and color, attention to detail and ultimately a finely honed “edge”. She has become such a valued part of my team that I invite her to walk my projects early on because she invariably has thoughtful suggestions that add to the richness of the design. Perhaps equally important, Michael leads every Fictional Homes project which eliminates the variability/unpredictability you get with the largest stagers that have a mix of designers that they assign. Fictional Homes theoretically offers the same suite of services as many of the other top stagers, but the end result comes together at another level, every time.
Please contact us to learn more about how Fictional Homes can help you sell your home.